Simple Order Form (Demo)

A

Add the customer (the person who paid) to the "account manager" group and assignees (potentially including themselves) to the content group.

Other: This will probably entail at least two authorization groups (one for the video watcher, one for the account manager).

C

Can the seat allocation page just be the target of the Stripe handoff?

Other: Make the payment success redirect target page have $QUANTITY slots, the first of which is auto-filled with the customer's email address.

Catch these with a redirect shim that forwards to the login page.

Other: Somebody who has already paid (or an assignee) may click the purchase button anyway.

Create a minimal infrastructure to handle one-off payments and add people to an authorization list.

Has Broader: Self-host the videos instead.
Has Narrower: Create a Web hook to monitor for asynchronous payment events.; Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.; Use Stripe to process payments.; Use forget-passwords to authenticate customers.
Other: How are we actually processing payments?; How does the customer enter the payment flow?; I have all the infrastructure already minus the actual order processing and fulfillment.; People need to put in their email for the receipt from Stripe as well as to log in.; What if a customer wants to buy access for somebody else? (e.g. as a gift?)

Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.

Has Broader: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.
Has Narrower: Make the payment success redirect target page have $QUANTITY slots, the first of which is auto-filled with the customer's email address.
Other: How do we detect the payment?; What happens if the redirect back from Stripe is disrupted?; What if we miss the Web hook event?; Why would we also need a Web hook if we were already checking payment status?

Create a Web hook to monitor for asynchronous payment events.

Has Broader: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.
Other: How do we detect the payment?; What if we miss the Web hook event?; Why would we also need a Web hook if we were already checking payment status?

The customer and the user are not always the same person.

Has Narrower: What if a customer wants to buy access for somebody else? (e.g. as a gift?)

The customer can then confirm the slot for themselves (the base case) or assign the slot(s) they purchased.

Other: Make the payment success redirect target page have $QUANTITY slots, the first of which is auto-filled with the customer's email address.

D

Delegates are going to get weird when there are two or more products to deal with.

Other: We can assume a manager buying seats for the whole team (and not themselves) will likely also want to delegate assigning seats.

Detect if the person is logged in and substitute the login CTA for a "proceed to content" link.

Has Broader: Modify the marketing page to include calls to action, either buy now or log in.
Other: What if the person is already logged in?

Detect the payment from Stripe and flag the customer's email as paid.

Has Broader: Use Stripe to process payments.
Other: How do we detect the payment?; How do we get new customers into the authentication database?

F

For now maybe just arrange bulk purchases manually.

Other: I want the highest-value transactions to have the least friction possible.; What if the customer is a manager and wants to buy access for their whole team (and potentially not themselves)?

G

Get on Udemy.

Other: I want to be able to sell on-demand video lectures to retail customers.; The only option for payment from Udemy is PayPal, which takes another 3% and has a positively atrocious exchange rate (another 2-3%).; Udemy can take over two months to pay out.; Udemy has its own network and can drive traffic.; Udemy takes a 63% cut for referrals in its network.
See Also

Gifting can be a special case of slot assignment where the quantity purchased is 1.

Has Broader

H

How are we actually processing payments?

Other: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.; Use Stripe to process payments.

How do we detect the payment?

Other: Create a Web hook to monitor for asynchronous payment events.; Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.; Detect the payment from Stripe and flag the customer's email as paid.

How do we get new customers into the authentication database?

Other: Detect the payment from Stripe and flag the customer's email as paid.; Use forget-passwords to authenticate customers.

How does the customer (who is not necessarily one of the users) get back to this slot allocation page, e.g. to assign empty slots?

Other: Make the payment success redirect target page have $QUANTITY slots, the first of which is auto-filled with the customer's email address.; This will probably entail at least two authorization groups (one for the video watcher, one for the account manager).

How does the customer enter the payment flow?

Other: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.; Modify the marketing page to include calls to action, either buy now or log in.

I

I anticipate the volume will be low enough to not go over my hosting traffic quota.

Other: Self-host the videos instead.

I have a fairly large network to sell into (social media + newsletter).

Other: Self-host the videos instead.

I have all the infrastructure already minus the actual order processing and fulfillment.

Has Narrower: Stripe only charges around 3% and pays out every business day (on a 3-day delay).
Other: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.; Self-host the videos instead.; Use forget-passwords to authenticate customers.

I really hate it when you have to explicitly log in when the system clearly already knows who you are.

Other: I would like for a successful payment to automatically log the person in.

I want the highest-value transactions to have the least friction possible.

Other: For now maybe just arrange bulk purchases manually.

I want to be able to sell on-demand video lectures to retail customers.

Other: Get on Udemy.; Self-host the videos instead.

I would like for a successful payment to automatically log the person in.

Other: I really hate it when you have to explicitly log in when the system clearly already knows who you are.; Self-host the videos instead.

M

Make the "buy access" button visually distinct from the "sign in" button.

Has Broader: Modify the marketing page to include calls to action, either buy now or log in.
Other: People are going to get confused if the login and purchase action are the same form. They will worry about being made to pay twice.; Somebody who has already paid (or an assignee) may click the purchase button anyway.

Make the payment success redirect target page have $QUANTITY slots, the first of which is auto-filled with the customer's email address.

Has Broader: Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.
Has Narrower: Gifting can be a special case of slot assignment where the quantity purchased is 1.
Other: Can the seat allocation page just be the target of the Stripe handoff?; How does the customer (who is not necessarily one of the users) get back to this slot allocation page, e.g. to assign empty slots?; The customer can then confirm the slot for themselves (the base case) or assign the slot(s) they purchased.; What if the customer is a manager and wants to buy access for their whole team (and potentially not themselves)?

Modify the marketing page to include calls to action, either buy now or log in.

Has Broader: Self-host the videos instead.
Has Narrower: Detect if the person is logged in and substitute the login CTA for a "proceed to content" link.; Make the "buy access" button visually distinct from the "sign in" button.
Other: How does the customer enter the payment flow?; People are going to get confused if the login and purchase action are the same form. They will worry about being made to pay twice.; What if the person is already logged in?

O

The only option for payment from Udemy is PayPal, which takes another 3% and has a positively atrocious exchange rate (another 2-3%).

Other: Get on Udemy.; Stripe only charges around 3% and pays out every business day (on a 3-day delay).

P

People are going to get confused if the login and purchase action are the same form. They will worry about being made to pay twice.

Other: Make the "buy access" button visually distinct from the "sign in" button.; Modify the marketing page to include calls to action, either buy now or log in.; People need to put in their email for the receipt from Stripe as well as to log in.

People need to put in their email for the receipt from Stripe as well as to log in.

Other: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.; People are going to get confused if the login and purchase action are the same form. They will worry about being made to pay twice.

S

Self-host the videos instead.

Has Narrower: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.; Modify the marketing page to include calls to action, either buy now or log in.
Other: I anticipate the volume will be low enough to not go over my hosting traffic quota.; I have a fairly large network to sell into (social media + newsletter).; I have all the infrastructure already minus the actual order processing and fulfillment.; I want to be able to sell on-demand video lectures to retail customers.; I would like for a successful payment to automatically log the person in.; Stripe only charges around 3% and pays out every business day (on a 3-day delay).

Somebody who has already paid (or an assignee) may click the purchase button anyway.

Other: Catch these with a redirect shim that forwards to the login page.; Make the "buy access" button visually distinct from the "sign in" button.

Stripe only charges around 3% and pays out every business day (on a 3-day delay).

Has Broader: I have all the infrastructure already minus the actual order processing and fulfillment.
Other: Self-host the videos instead.; The only option for payment from Udemy is PayPal, which takes another 3% and has a positively atrocious exchange rate (another 2-3%).; Udemy can take over two months to pay out.; Udemy takes a 63% cut for referrals in its network.; Use Stripe to process payments.

T

This distinction only makes sense when buying two or more seats.

Other: We can assume a manager buying seats for the whole team (and not themselves) will likely also want to delegate assigning seats.

This will probably entail at least two authorization groups (one for the video watcher, one for the account manager).

Other: Add the customer (the person who paid) to the "account manager" group and assignees (potentially including themselves) to the content group.; How does the customer (who is not necessarily one of the users) get back to this slot allocation page, e.g. to assign empty slots?

U

Udemy can take over two months to pay out.

Other: Get on Udemy.; Stripe only charges around 3% and pays out every business day (on a 3-day delay).

Udemy has its own network and can drive traffic.

Other: Get on Udemy.; Udemy takes a 63% cut for referrals in its network.

Udemy takes a 63% cut for referrals in its network.

Other: Get on Udemy.; Stripe only charges around 3% and pays out every business day (on a 3-day delay).; Udemy has its own network and can drive traffic.

Use forget-passwords to authenticate customers.

Has Broader: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.
Other: How do we get new customers into the authentication database?; I have all the infrastructure already minus the actual order processing and fulfillment.
See Also

Use Stripe to process payments.

Has Broader

W

We can assume a manager buying seats for the whole team (and not themselves) will likely also want to delegate assigning seats.

Other: Delegates are going to get weird when there are two or more products to deal with.; This distinction only makes sense when buying two or more seats.; What if the customer is a manager and wants to buy access for their whole team (and potentially not themselves)?

What happens if the redirect back from Stripe is disrupted?

Other: Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.

What if a customer wants to buy access for somebody else? (e.g. as a gift?)

Has Broader: The customer and the user are not always the same person.
Has Narrower: What if the customer is a manager and wants to buy access for their whole team (and potentially not themselves)?
Other: Create a minimal infrastructure to handle one-off payments and add people to an authorization list.; Gifting can be a special case of slot assignment where the quantity purchased is 1.

What if the customer is a manager and wants to buy access for their whole team (and potentially not themselves)?

Has Broader: What if a customer wants to buy access for somebody else? (e.g. as a gift?)
Other: For now maybe just arrange bulk purchases manually.; Make the payment success redirect target page have $QUANTITY slots, the first of which is auto-filled with the customer's email address.; We can assume a manager buying seats for the whole team (and not themselves) will likely also want to delegate assigning seats.

What if the person is already logged in?

Other: Detect if the person is logged in and substitute the login CTA for a "proceed to content" link.; Modify the marketing page to include calls to action, either buy now or log in.

What if we miss the Web hook event?

Other: Create a Web hook to monitor for asynchronous payment events.; Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.

Why would we also need a Web hook if we were already checking payment status?

Other: Create a Web hook to monitor for asynchronous payment events.; Create a resource to be a redirect target back from Stripe that confirms the payment and enrols the customer.