Design is often framed as a "nice to have" that slows down the process of product development with costly and unnecessary exercises.

2026-03-11T20:12:22Z

A significant chunk of post-industrial work is determining precisely how—or even whether—to intervene. This is also called design.

Demonstrate how those "costly design exercises" actually save time and money by foreclosing on bad ideas before they make it into the product.

Design is often framed as a "nice to have" that slows down the process of product development with costly and unnecessary exercises.

Sense Atlas Rationale