2026-03-11T20:35:45Z

Demonstrate how those "costly design exercises" actually save time and money by foreclosing on bad ideas before they make it into the product.

Design is often framed as a "nice to have" that slows down the process of product development with costly and unnecessary exercises.

Dorian Taylor

Put the gibbeted corpses of all the bad ideas on display for all to see; attach them to the process(es) that eliminated them.

Sense Atlas Rationale

What concrete steps can we take to demonstrate the value of strategic design to the uninitiated?